Time

Topic

Speaker/Facilitator

8:00 - 8:30

Registration & Reception

8:30 - 9:15

Welcome & Introductions

9:15 – 10:30

Understanding Sustainability
– The State of the World,
Opportunities & Challenges to Sustainability.

• Susan Burns, Global Footprint Network
• Ed Quevedo, WSP Environmental, North America
• Jerrell Ross Richer, Sonoma State University and New College Green MBA

10:30 - 11:15

Short Workshop
– Just how sustainable is your supply chain?

• Liz Thach, SSU Business Wine Program
• Terry Taylor, Global Genesis
• Ed Quevedo, WSP Environmental, North America

11:15 - 11:30

Networking Break

11:30 - 12:30

The Business Case for Sustainability – Presentation of Fetzer’s path to sustainability and how it has improved product quality, morale & finances.

Paul Dolan -
Former CEO of Fetzer Vineyards and Author of True to Our Roots: Fermenting a Business Revolution

12:30 - 1:45

Local Organic Lunch & Networking Topic Tables

1:45 - 2:45

First Workshops

• Fundamentals for Sustainable Design
  – Susan Briski, Sustainable Progress
• Measuring Sustainable Performance
  - Ed Quevedo & Rosanne Harding, WSP Environmental, North America
• The Human Element of Change: Tapping Alternative Energy
  - Terry Taylor, Global Genesis
• Integrating Economic & Business Development
  - David Jaber, Natural Logic

2:45 - 3:45

Second Workshops

• Getting Started: First Steps for Ecological Sustainability
  – Stephen Gale, Strategic Management Partners & Cynthia Riggs, Women Building Business
• Reducing Greenhouse Gases: Good For Your Business & Your Planet
  – J. David Erickson, Climate Protection Campaign
• Authentic Visual Language: Reaching Eco-conscious Consumers
  – Janet Pomeroy & Sonora Beam, Digital Hive
• Stakeholder Engagement for Sustainability
  - Lance Funston & Erik Wohlgemuth, The Future 500

3:45 - 4:00

Networking Break

4:00 - 5:00

Panel: Intrepreneurs & Entrepreneurs
- Advancing Sustainability in Companies and Markets.
Moderator:
John Stayton, Program Director MBA in Sustainable Enterprise at New College
Panel Members:

• Mike Dittmore, Agilent Technologies
• Jeff Mendelsohn, New Leaf Paper
• John Schaeffer, Real Goods
• Kerry Sachs, Puroast

5:00 - 7:00

Closing, Reception and Networking
Wine Sponsored by Mendocino Wine Co., & Cheese sponsored by Redwood Hill Farms